Of course you can drive traffic any number of ways, but you should seriously look at SEO if you have never used it. However, if you are a beginner, things can get quite confusing which especially happens when you're not focusing on the basics. You must start at the beginning with all the foundation information and knowledge so you will have a real understanding. A solid grasp of the basic information on a number of things is critical. You can jump on a wild ride that will lead to who knows where, if you want, and we hope you do.
If you don't have the inclination to learn to do Search Engine Optimization pick up the phone and call
When you have SEO in mind, you want to always minimize certain elements of http://www.huffingtonpost.com/courtney-seiter/5-simple-ways-to-improve-_b_5269245.html site design just to avoid complications.
The typical site visitor will be there because there is a need for some kind of solution to a problem, so just provide that. Search engine algorithms have come a long way, and they will know if your site is loading slowly or your visitors are leaving quickly. Anymore, providing a great experience for your visitors is what the search engines are looking for, and that will help you with SEO. If you have never attempted SEO before, then take your time with your keyword research and get the best data you can. There are always some words that will be impossible to rank for, so you have to avoid even thinking about them. Relevancy is the main factor that you need to focus on because if you go for keywords that are too broad or vague then the visitors that you get won't be targeted. So that is where the notion of the long tail keywords come into play.
Blackhat SEO is basically doing things that are not accepted by the search engines, and many people view it as cheating and unethical. If you want to learn about it, you can, but you really need to take care about the whole proposition.
Yes, some blackhat methods are powerful, so we leave it up to you as to what floats your boat. Instead, focus on working on whitehat SEO and go the ethical way which will help you create a better SEO strategy in the long run.
You can get so much out of your business and the net with SEO, and we heartily recommend you do it. There are lots of reasons for that, but it does not matter as the bulk of SEO has not really changed so radically. Once all this becomes more clear in your mind, then you can begin the task of making your site. You can have the business of your dreams and rank number one in Google - but you need that fire in your belly, first, and know how to keep it there.