Instead of bemoaning the hassle of doing SEO to rank, people should really just focus on what needs to be done. Ever since the late 90s when Google first happened on the web, people have been using all kinds of methods to rank highly and generate targeted traffic. You could say that the entire affair with SEO and search engines has become more challenging - but that is fine with us. On the other hand you do not want to let that bother you, so what you must do is find a comprehensive ebook or course about SEO and make sure you understand all the basic concepts. So if you are new and raring to go, then have a seat and enjoy the following discussion.
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Search engines have an impossible time dealing with Flash based sites, or really having it anywhere on the site. Yes, it's a fact that Flash adds the 'coolness' factor to your site, but it also makes your SEO for a toss. You may have great content on a page with Flash, and that page content could never be noticed because the search engines cannot get past the Flash. Flash is mostly used because it looks very nice, and some of it looks great - but not for SEO.
If you are new, then resign yourself to the fact that sometimes you will commit errors with whatever, and just do not let it bother you. Look for the lessons that are contained in your mistakes, and then vow that you will not do it again - you cannot afford to repeat them.
If you find a pattern in what you are doing, and it is the wrong thing, then just stop and even consider hiring somebody who knows what is going on. Mistakes really stem from a lack of knowledge, experience or the accuracy of your operating knowledge has a problem.
Your efforts with SEO will be made a little easier when you choose a domain name which has your primary keyword phrase as part of the name. Anything that you can do, that is legal, is worth doing because you never know what will push you over the top. There are all kinds of methods to use, and just one is to use the phrases in the page URL file name. Whatever it is, don't ignore the power of having your keyword somewhere in the domain because it is that important for your long term success.
You can get so much out of your business and the net with SEO, and we heartily recommend you do it. Get used to the fact that search algorithms change all the time, and several times a year there is a major change with Google's algorithm. Once all this becomes more clear in your mind, then you can begin the task of making your site. What you end up doing after all is said and done just depends on your level of motivation and desire to build a business.